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About CProject
Making waves with product promotion
Radio is ever present in our lives. At home. In the car. At the office. This is what makes it such a great business opportunity.
In fact, research shows that radio is one of the most successful and cost-effective ways to reach any target audience. With a huge network of stations throughout the UK, radio offers outstanding opportunities to take your message to your market...
...and we don't mean radio advertising!
Using extensive audience data, radio editorial campaigns can be targeted at exactly the right people for your products and services. You know the kind of thing … you hear the DJ chatting to an expert about the impact on consumers of some technology, or promoting a competition with a star prize. It sounds like good radio but, behind the scenes, it's clever product positioning and promotional planning.
CProject can help you use national, regional or local radio editorial campaigns to find the audience you need to rapidly promote your products, services and business profile.
CProject can help you by:
• Enabling you to understand how radio promotions can work effectively as part of your product development and marketing plans
• Profiling your audience requirements and developing a relevant national, regional or local media plan
• Using key industry contacts to benefit your business
• Adding specialist skills, such as media planning, editorial writing, research skills and project management
• Making sure you communicate the message you want, to the people you want, when you want — it really is that simple!
