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About CProject
Up, up and away… without the HOT AIR!
PR? Surely it's just a lot of posh lunches with journalists! Well, no actually… not if it's done properly.
To start with, PR is much more than just PRESS relations — although this is often a major element — it's about PUBLIC relations; managing how your business is perceived by all your target audiences, all of the time.
CProject will help you to develop innovative PR strategies — using press relations techniques and other communications tools — to project your key messages to the people who can influence the future of your business. Opinion makers (like the press) are important, as are Government bodies, the general public, your staff and, of course, your customers and potential customers. This is not something to leave to chance.
CProject can help you by:
• Developing 'big picture' PR strategies that dovetail with your overall marketing plan
• Targeting a media list that focuses on all your key audiences
• Maintaining relationships with key contacts and building rapport
• Adding specialist skills, such as press release writing, photography, research skills and project management
• Making sure you communicate the message you want, to the people you want, when you want — it really is that simple!
