| Bloomsbury Financial Planning
The client:Bloomsbury is one of the new breed of highly professional, fee-based financial planners based in Central London. With the market flooded with hundreds of financial advisers, all communications needed to reflect Bloomsbury's unique proposition - their unbiased services and holistic financial plans - which are the foundation of a long-term trusting relationship between client and adviser. The solution:A range of simple but effective, marketing tools which form part of their multi-layered client management strategy, have enabled Bloomsbury to drive its marketing forward with confidence. Continuous contact with clients underpins the strategy. Elaine McEarlan
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