Starters - marketing and market research

• Service:
  • Initial briefing session
  • Development of core elements to your marketing programme
  • General marketing advice, not covered in specific programme elements

• If you believe that marketing never quite delivers what you expect then we can show you how to integrate all your activities to really make that marketing budget work harder.
• Service:
  • Review of current marketing activity including literature, website, budget, results
  • Identify together with you what your ‘ideal client’ looks like
  • Review proposition and marketing messages and tailor to needs of ideal client and your ability to deliver
  • Produce 12 month rolling plan which includes time-lines, budgets, responsibilities and key performance indicators
  • Monthly telephone support for three months

• Guaranteed to find at least 10 ways for you to increase your business leads, convert more of them and increase the average value of each sale.
• This year is all about survival - and there are some real opportunities out there as it's most definitely not all doom and gloom. There is a lot that businesses can be doing for themselves - marketing basics that get forgotten when we are all busy, but that are vital to keeping the machine rolling - and that involve the whole team.
• Service:
  • At the end of a day’s session, the aim is to have a detailed 'recession plan' - much of which you will be able to implement yourselves. The agenda would work around looking at your database management initially (your most vital resource) followed by a wide range of marketing / promotional tactics that optimise:
  • Increasing your number of leads
  • Converting more of them
  • Increasing your average sales value

• What is getting results and what isn't?
• Who are your clients?
• What are their needs?
• What solutions do you offer?
• What new marketing activities could you initiate which are cost effective and will start to deliver good quality sales leads?
• A 10 point action plan that you can start implementing straight away

Small:

• Service:
  • Complete a detailed questionnaire for us to analyse.
  • Followed by three half-hour mentoring sessions by telephone at monthly intervals to move you towards an effective action plan.

Regular:

• Service:
  • A detailed questionnaire for you to complete
  • A telephone discussion to clarify the information you have given us prior to analysis
  • A two hour meeting with the principals of your business to develop your action plan
  • Half hour telephone follow up one month later

Large:

• Service:
  • A detailed questionnaire for you to complete
  • A telephone discussion to clarify the information you have given us prior to analysis
  • A half-day workshop with the principals of your business to develop your action plan and to develop two or three key selling messages
  • Three half hour telephone follow up sessions at monthly intervals

We help you review the uniqueness of your product or service, how you deliver it and why customers buy from you - and not your competitors. We work with you to develop marketing messages which really connect with your customers - on or off-line.

Regular:

• Service:
  • Review of current marketing messages
  • Telephone interview with five clients to find out what they think about your business
  • Research two key competitors
  • Two hour workshop with you to bring the information together, develop the proposition and define three key marketing messages

• Large:

• Service:
  • Review of current marketing messages
  • Telephone interview with 15 clients to find out what they think about your business
  • Research four key competitors
  • Half day workshop with you to bring the information together , develop the proposition and define six key marketing messages.

• Service:
  • An intense and structured approach to getting this information and using it to your advantage.
  • A real understanding of who you are up against - and how you can beat them
  • Analysis of how three competitors are selling to their customers and how successful they are
  • Based on desk research, analysis of company accounts where available, mystery shopping phone calls if appropriate.