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Case Studies
Wise & Co Chartered Accountants.
Corporate ID, newsletter, folder and web development
The client:
Large regional accountancy practice, based in Farnham, Surrey.
The issues:
With business consultancy becoming equally important alongside traditional audit and accountancy work, clients needed to be made aware of the full potential of Wise & Co as a business consultancy. With no tangible 'product' on offer and literally hundreds of competitors, establishing 'differentiation' and developing new and existing client relationships was critical to business growth.
The solution:
The Wise & Co image is a development of the old, updating the look to match its changing values and aspirations.
- The ID can be seen across its range of stationery, a flexible folder pack and extensive practice signage, giving out a strong and coherent message.
- Newsletter – over the last 15 years, the Wise & Co newsletter has proved critical to its ongoing marketing and client relationship management. Its refreshing new look reflects the practice's unique personality and skills.
- Web development - the website (http://www.wiseandco.co.uk) now has a complete new look and structure, with interactive elements such as car tax calculators and a pay check facility as well as plenty of sound financial advice for visitors. It has been designed to change on a regular basis to maintain visitor interest.
Business advantage:
The newsletter is the foundation for the practice's marketing strategy. With existing clients it builds relationships and expands the range of services used. Potential clients get a greater insight into the style and skills on offer. Banks and solicitors recommend more clients as a result of having more contact with, and knowledge of, the practice.
