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Case Studies
Promission
London-based surveyors working direct with property clients and other professional practices; image development, website and literature support.
The client:
The Aurora Financial Group is now one of the largest independent financial groups in the UK. It delivers a wide range of financial advisory services to private and commercial clients and has headquarters in Kent.
The issues:
The Aurora Group was to be formed from a merger of two leading Kent-based IFAs. The brief was to develop a striking corporate identity for the new Group and to produce all marketing, communications and promotional material to support its launch as well as its ongoing communications plans.
The solution:
CProject, developed a strong and unique identity, reflecting both the company name and its founders' goal - 'to be a leading a light in the financial services industry'.
- Brochure set
- Client and introducer newsletters
- Press and other PR activities
- Website front end
- Exhibition stand
- Staff launch conference and team-building session
- Client launch direct mail
- Corporate gifts, including mousemats, polo-shirts, hats, pens and pads
Business advantage:
A clear and consistent brand and message, with unique visual imagery ensures Aurora stands out from the competition. By keeping the development of the launch with CProject, Aurora could easily control issues of confidentiality.
CProject are now managing ongoing communications and marketing, via press management, client and introducer newsletters and web developments. Activities remain closely aligned with Aurora's fundamental business values and marketing strategy.
