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Case Studies
Hart Brown
Multi-faceted marketing strategy promotes Hart Brown's services to both their private and commercial clients.
The client:
Well established in Surrey and South West London, with expertise in both commercial and private client law.
The issues:
The firm wanted to raise its profile against strong competition, refresh its image and promote the full range of its professional services and seminars.
The solution:
An integrated ‘Active’ strategy was implemented to keep clients and potential clients up to date with the wide variety of specialist advice and helpful legal information available.
- Regular newsletters for all clients
- Marketing literature to promote seminars and other events
- Website with feedback forms; updated regularly
- On-going PR combined with advertising
Business advantage:
The co-ordinated strategy maximises the impact of Hart Brown’s message and, as much of the material generated can be used more than once in a variety of ways, it is highly cost effective.
