PrintActive
Activate your business
Case Studies
Forme & Function
Identity development for a health and well-being business providing holistic personal training services to private individuals and corporate teams
The client:
Forme & Function is a personal training business providing holistic and well-considered exercise and lifestyle solutions to private individuals and corporate teams.
The issues:
The business needed an identity and materials that would differentiate it from other training businesses and facilitate relationship building.
The solution:
CProject developed a unique identity, reflecting both the company name and its aims, together with a multi-functional website and online newsletter.
- Identity and logo
- Innovative 4-page business cards
- Website with effective content management system, sales backup with well-organised and interesting front end and client document locker, allowing trainers to upload confidential documents and deliver them to clients online
- Regular emailed newsletter to maintain contact with clients, past clients and prospects, with links to interesting editorial content
Business advantage:
The identity and cards make an immediate impression of professionalism, which is essential in a business where personal relationships and trust are involved. The website offers a comprehensive range of facilities whenever clients need them.
