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Case Studies
HW Chartered Accountants
Public relations services for a syndicate of the Southern branches of this national chartered accountancy business.
The client:
A chartered accountancy practice in the UK Top 15 list, with 45 offices nationally, providing bespoke solutions to each client.
The issues:
The practice wanted to strengthen its presence and enhance its brand in the South East of England.
The solution:
A PR proposal based on careful analysis of the local business community in the South East. Regular communications with the message that HW provides the services expected from much larger firms but with the personal, cost-effective advantages of being local, differentiated its product offering from its competitors.
- PR campaign focussed mainly on core activities of the Practice so there is always plenty of news to send out, reinforced by features and advertorials
Business advantage:
Regular communications have built the HW brand locally across the whole region, and within each specific branch area.
