Marketing: Make money – or excuses – not both!
Tuesday, 25 August 2009 12:38 | 
Written by Vanessa Lanham | 
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There are a million excuses why you can’t succeed in the current business climate. The trouble is, none of them really wash. The fact of the matter is ...
- The decline of spending is greatly exaggerated
- In fact, most sectors are down by less than 10%
- And most of us still have access to exactly the same amount of credit that we had before
We can’t change people’s ability to buy – but we can change their willingness to buy.
People will buy from you if – and only if – you try to sell to them. So many businesses are failing right now because they have simply stopped selling. They are the ones busy making excuses... don’t join them!
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