Inspiring and empowering you to  fulfil your marketing potential

Accountability and time integrity: the two most effective tools you need to grow your business...

time_commitmentThe best thing about running your own business is that there is no one to tell you what to do.

BUT ... the worst thing about running your own business is that there is no one to tell you what to do!

Never were truer words spoken to me and my huge thanks to my dear friend Keith Thomas who enlightened me back in 1988 when I was struggling in the 'early days'. It's intensely empowering when you finally understand that the only accountability that you have as your own boss ... is to YOU!

Or, in other words, you really need to WANT this if you are going to succeed because - I've got news for you here - no other b***er gives a damn but you.

In order to achieve your goals you need to turn vague ideas and notions into 'targets'. Something tangible you can aim for. Most of us are pretty familiar with the 'I'm gonna build a £1million business' kind of a target but we are generally less comfortable with the 'by when' factor. The TIME target in other words.

Committing to time targets is critical; a vision without a deadline is simply a dream but add in a deadline and suddenly you have a tangible goal.

But, of course, an equally critical factor is keeping to your commitments. I'm guessing that when you say to a client or customer that you will do X by Y that you are pretty committed to doing it. But do you show as much integrity to your commitments to YOU?

My experience of business owners is that, in the commitment hierarchy, they slot themselves somewhere between 'bottom of the heap' and 'seriously not important' on the 'to do' list. Now, I'm not telling you that your priorities are wrong - that really is a matter for you to decide - but I am telling you that seriously successful people have a habit of placing their own needs pretty high on the priority list. Growing their business is paramount and is deserving of their time and energy.

So, as in all things, the choice is yours. But if you do want to grow your business you need to make yourself accountable - clear goals with time and financial targets - with absolute time integrity.  So that when you say you'll have the new website written by Y date, you mean it - black and white, absolute, no grey areas.

After all no other b***er is going to do it for you.

Comments (0)add comment

Write comment

busy

FREE regular marketing ideas newsletter

Sign up now -

Our regular marketing bulletin – 'Energise' - is full of great FREE marketing ideas delivered direct to your desktop. Sign up TODAY!

Sign up NOW >>

SHARE

FacebookLinkedinTwitterFeedYoutube

JOIN THE ONTRACK EXPRESS...

WHAT PEOPLE SAY...

Thank you so much for involving me in the circle...the  best thing I have done for years.  You will have a member in me for life!
Keith Thomas, Sightline.

Simply the most proactive and productive morning of the month. Nuggets to turn into actions that will make a difference to my business.
Karen Skidnore, WebTech Club 

I was impressed by the passion and delivery of Vanessa when I attended a meeting of the Entrepreneur's Circle. Vanessa pays enormous attention to detail and takes time to make everyone personally welcomed. The Entrepreneurs Circle offers something different with lots of mentoring, coaching and the sharing of experiences with other entrepreneurs and business owners.

Ian Morgan, Regional Director, Business Over Breakfast

Vanessa is as dynamic as ever and the ideal person to lead the Entrepreneur's Circle, spur you into action and help you focus on what is important in your business. Open minded and responsive, Vanessa's marketing background gives her the tools to think outside of the ordinary and challenge convention.

Tim Ostle, Charterhouse Club

Vanessa's enthusiasm plus high energy creates a very positive atmosphere. She is very effective at influencing people to think through their business challenges and options.

Lyn Etherington, Cape Consulting

GET IN TOUCH

vanessa_lanham-day_2CALL: 01483 426577

EMAIL: vanessa@cproject.co.uk

doitnow