I met a lady last week – Jane - who simply LOVES what she does for a living. And that’s helping people manage their debts.

I can’t think of the last time I saw someone who smiled so much and simply exuded ‘I love my job’.

For her, helping people take control of their lives and get back ‘on track’ was all the reward she needs for being in business. Sure there are some challenges along the way – after all, many people who are in debt may not be the world’s best at doing the things they’ll need to do to put their lives in order, but I bet Jane has a better chance of getting them to do what’s needed than most simply down to her attitude and energy.

How many people have you met that don’t seem to want to do what they are doing? They can’t be bothered to smile. They can’t be bothered to call you back. And they can barely be bothered to sell you anything. Yet, I guarantee they’ll still be moaning about ‘a tough market out there’.

People like that usually think it’s YOUR responsibility to do business with them. NO! It is always your responsibility to make people want to work with you – remember they have a choice and ask yourself why anyone would genuinely chose YOU given the many options your customers have.

In today’s market, simply ‘being there’ is not enough. No one does business with anyone who’s just ordinary. Unless you are ‘wowing’ your customers, you need to accept that it’s only a matter of time before someone else will.

So Jane, thank you for reminding me about the basics. I’m not in debt ... but if I ever was ... !

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