You’ve got to TRULY earn your success!
Monday, 27 June 2011 00:00 | 
Written by Vanessa Lanham-Day | 
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In 2011 the market place is simply tougher than it used to be three years ago - for EVERYONE. No matter what your business.
- · it’s no longer enough to just ‘be there’
- · it’s not enough to be the cheapest
- · or the nearest
- · or to be local
The honest truth is that no-one gets rewarded for being just ‘ordinary’ anymore. You have to strive to be better than the rest at the very least.
Just ask yourself the question ... "why should one of your hard-working customers put their hand in their pocket and give you some of their hard-earned cash?"
And you’d better come up with a really good answer. In 2011 you need a profound reason for your business to exist - and you needing to make a living is NOT a profound reason!
Success demands the delivery of an exceptional experience for the buyer ... from first contact, all the way through the sale and beyond.
Whatever you do, please don’t be comfortable with just being ordinary. Strive to be extraordinary!
Source: Nigel's Botterill's Entrepreneur's Circle
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