Are you following up enough?
Thursday, 19 May 2011 12:54 | 
Written by Vanessa Lanham-Day | 
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Did you know that 97% of businesses don’t follow up more than 4 times (in fact, most don’t follow up more than once!!).
BUT ... 81% of prospects don’t make their purchase until after the 5th contact!
Which means that a lot of businesses are throwing away the chance to grow their businesses – significantly!
Of course, we’d all get tired of simply receiving more and more emails ‘chasing up’ our enquiry, so you certainly need to be more creative than that. Mix up the techniques – try a phone call, an invite to a customer event, an additional survey option and so forth.
Remember, they always have the option to ask for you NOT to communicate with them – especially via the ‘unsubsribe’ on your emails.
The right information!
Bear in mind, if you are sending the right information, to the right customer – but simply at the wrong time - it is still the ‘right’ information. However, you do need to make sure the information is ‘right’ – so don’t miss out on MUST No. 5 – segmentation!
Source: Nigel's Botterill's Entrepreneur's Circle
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