Remember, your business is like the Parthenon – held up by MANY pillars. If you’ve ever visited the Parthenon in Greece, you’d have seen that there are pillars missing, and even some that simply don’t reach to the top and aren’t holding the roof on at all. And yet it is still standing? After thousands of years.

That’s because those Greeks knew a thing or two about marketing! Well, something like that...!

The fact is, in a structure with many columns, it simply doesn't affect the over strength if one or two simply fall over.

And your business is no different.

If you are reliant on one, two or three pillars the truth is your business structure is VERY unstable. It won’t take more than a puff of wind to cause a major collapse. These pillars are supporting the strength of your revenue and if you are over dependent on too few, whatever success you are achieving right now is an illusion - you are masking a MASSIVE vulnerability. Pray that the market doesn't change. Ever!

Take some time to sit down and think about just how many pillars you are using in your marketing – everything from email marketing, and Twitter , direct mail and good solid networking. Because, if you don’t have at least 12 pillars, you are missing out on customers, on revenue and, most importantly – PROFIT!

Source: Nigel's Botterill's Entrepreneur's Circle

Comments (0)

Subscribe to this comment's feed

Show/hide comments

Show/hide comment form