Telling people about what you do and the way that you do it – consistently! - is simply vital in terms of your day-to-day marketing effort.

Here at CProject, I often have conversations with clients where they assure me that they have nothing interesting or compelling to say, or that they don’t have time to write long technical articles, that take an age to research and which they don’t think their clients want to read.

But this is simply missing the point. Yes, your own client list is a very important audience – critical in fact – but it’s not just about them. And we can all find something useful to say with an editorial strategy and some structured planning.

Google understands words, not pictures. And it especially loves new words. So that the more opportunities you have to get your message ‘out there’ the more chances Google has of finding you. Add to that links to broadcasting platforms such as Twitter and Linked in, and suddenly the multipliers are really working for you.

So every time you commit words to paper, it’s not a personal ego trip you are satisfying, but an all-important opportunity to influence and dominate your marketplace. At the very lowest level, consider what happens when a new client makes a first appointment with you – do you think they’ll check you out on Google or your website first?

Too right they will. And when they Google your business name and they find ‘page one’ littered with references to you and our business, what opinion do you think they will form?

Articles don’t need to be long – just frequent.

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