If you are wondering what on earth you would write about in your blog, focusing your content around a theme for a period of, say, one or two months at a time, can have an empowering effect on your blogging skills.

It will make more sense to you and help you focus your thoughts – and hence it will make more sense to your audience.

Using your blog as the basis for a monthly newsletter is a useful structure to ensure that you get 3 or 4 connected articles prepared over the course of a month. And a theme means your newsletter has more purpose and relevance.

It’s exactly what I do here at CProject; for example, this short article is part of a theme called ‘building you business voice’.

Start by brainstorming some themes that you can use over forthcoming months. Then, using one theme at a time, brainstorm some likely article headings. Don’t think too deeply – just throw ideas on paper and soon you will narrow it down to a handful of concepts that hang together really well and that you’ll feel comfortable coming up with good content.

Week by week chip away at the articles – or closet yourself away and do them all at once – up to you! However, add your articles to the blog one at a time – this maintains a good flow of changing content for Google and doesn’t overwhelm anyone following you with 10 articles at a time! Soon you will have a really strong bank of interesting and relevant content.

Not only are themed articles perfect for your newsletter and excellent for getting you noticed by Google, but they make a very good impression when potential clients visit your website. They will really get to see what you are all about and that you are positioning yourself as a leader in your field.

Consider how you will stack up against your competition!

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