Making it count - Converting your marketing into business
Wednesday, 05 May 2010 15:37 | 
Written by Vanessa Lanham | 
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You MUST create momentum for your marketing to count.
Doing bits and pieces here and there will never be fully effective – as Gary Herbert, the great Ad man used to say – Motion beats meditation!
And to gain momentum, you have to take ACTION.
In my opinion, the search for perfection is somewhat overrated in marketing – it’s often an excuse for not taking action.
And in my experience, there is no such thing as the perfect marketing message, the perfect article, or perfect website. There comes a time where ‘good enough is good enough’
As I often say to my clients – the best thing you can do is the right thing. The next best is the wrong thing. But the worst thing you can do is NOTHING!
If you are to break free of old reaction and responding modes – you have to make the decision to be in charge, be assertive and be proactive.
I fully appreciate that you need to balance marketing with your need to deliver service to your clients – which is why you need to be organised. To understand what you want to achieve, why you want to achieve it, and how you are going to achieve it.
Once you have a plan – all that remains is to implement it.
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